The inspiration behind ioli came from a simple truth: the best beauty rituals are the ones passed down. In the Mediterranean, olive oil has always been a staple; in kitchens, in care routines, in the quiet moments between generations. But somewhere along the way, haircare got crowded with products that looked like oils but didn’t act like them, full of synthetic shine, silicones, and marketing terms that made things more confusing than they needed to be.

And the few oils that were 100% plant-based? Almost always made with nut oils, which I can't use.

We wanted something different. A single bottle that could do more. Nourish the scalp, add shine, and become part of a slow, intentional ritual. So we turned back to what we knew, and reimagined it for today.

ioli was born from tradition, but made for modern routines.

Our signature oil is plant-powered, freshly made, and formulated without silicones, nut oils, or unnecessary extras, because healthy hair doesn’t need more, just the right things. It’s safe for the scalp, kind to all textures, and designed to promote stronger, shinier, softer hair over time.

ioli invites you to slow down, restore, and reconnect with your hair — and yourself.

A ritual worth returning to.