Rooted in Tradition, Designed for You
New to oiling your hair? You’re in the right place. Below, you’ll find simple, step-by-step rituals to help you use ioli in a way that fits your rhythm.
Inspired by generations of Mediterranean care and crafted with intention, ioli was made to work with your hair—not against it. Whether you're here to reset your scalp, soften your strands, or create a little moment of calm, your ritual starts here.
Not sure where to start? Take the quiz → (coming soon).
For Healthy Hair Growth
To Prevent Dryness & Frizz
The Ritual Breakdown
This ritual is for dry, damaged, or chemically treated hair. Especially strands that feel brittle, frizzy, or in need of softness. If your hair craves moisture without weight, this one’s for you.
How Much to Use
Start with 1–2 dropperfuls, warming the oil between your palms. Smooth it through the mid-lengths to ends, coating the strands gently.
➤ For thicker or more porous hair, add a little more as needed.
➤ Skip the scalp, this is all about the lengths.
How Often
Repeat 1–2x per week, or whenever your hair feels dull, dry, or in need of a refresh. If you heat-style or color often, make this part of your weekly care rhythm.
Your Full Routine
For Repairing Damage, Preventing Dryness & Strengthening Ends
Comb or brush through your hair gently to remove tangles before applying oil. This ensures an even application and prevents unnecessary pulling on your ends.
Start with 1–2 dropperfuls of ioli in your palms and rub your hands together. Work the oil through the mid-lengths and ends of your hair using a downward motion, think of it like “coating” the strands.
➤ Avoid the scalp completely—this is all about nourishing your lengths.
➤ For thicker or extra-dry hair, you can add more oil gradually.
Twist into a loose braid, bun, or clip it up. If you’re wearing the oil for a few hours or all day, we recommend a claw clip or soft silk scrunchie.
Let the oil sit for 1–6 hours, depending on your time and hair’s needs.
➤ If your hair is bleached, chemically treated, or extra porous, give it a longer soak to help replenish moisture and elasticity.
Wash your hair as normal.
Air dry or diffuse if you love your waves and curls; blow dry if that’s your thing—this ritual supports whatever your styling preference is.
✨ Repeat 1–2x per week for damage repair and moisture maintenance. If you heat style or color-treat regularly, it’s the best way to reset and rebuild.
💡 Frizz isn’t failure—it’s your texture saying hi.
✨ At ioli, we embrace natural hair in all its forms. Volume is beautiful. Shine is great, but softness and strength matter more. Let your hair be what it is, just healthier.
This ritual is for dry, damaged, or chemically treated hair. Especially strands that feel brittle, frizzy, or in need of softness. If your hair craves moisture without weight, this one’s for you.
How Much to Use
Start with 1–2 dropperfuls, warming the oil between your palms. Smooth it through the mid-lengths to ends, coating the strands gently.
➤ For thicker or more porous hair, add a little more as needed.
➤ Skip the scalp, this is all about the lengths.
How Often
Repeat 1–2x per week, or whenever your hair feels dull, dry, or in need of a refresh. If you heat-style or color often, make this part of your weekly care rhythm.
Your Full Routine
For Repairing Damage, Preventing Dryness & Strengthening Ends
Comb or brush through your hair gently to remove tangles before applying oil. This ensures an even application and prevents unnecessary pulling on your ends.
Start with 1–2 dropperfuls of ioli in your palms and rub your hands together. Work the oil through the mid-lengths and ends of your hair using a downward motion, think of it like “coating” the strands.
➤ Avoid the scalp completely—this is all about nourishing your lengths.
➤ For thicker or extra-dry hair, you can add more oil gradually.
Twist into a loose braid, bun, or clip it up. If you’re wearing the oil for a few hours or all day, we recommend a claw clip or soft silk scrunchie.
Let the oil sit for 1–6 hours, depending on your time and hair’s needs.
➤ If your hair is bleached, chemically treated, or extra porous, give it a longer soak to help replenish moisture and elasticity.
Wash your hair as normal.
Air dry or diffuse if you love your waves and curls; blow dry if that’s your thing—this ritual supports whatever your styling preference is.
✨ Repeat 1–2x per week for damage repair and moisture maintenance. If you heat style or color-treat regularly, it’s the best way to reset and rebuild.
💡 Frizz isn’t failure—it’s your texture saying hi.
✨ At ioli, we embrace natural hair in all its forms. Volume is beautiful. Shine is great, but softness and strength matter more. Let your hair be what it is, just healthier.
Start with 1–2 dropperfuls, warming the oil between your palms. Smooth it through the mid-lengths to ends, coating the strands gently.
➤ For thicker or more porous hair, add a little more as needed.
➤ Skip the scalp, this is all about the lengths.
How Often
Repeat 1–2x per week, or whenever your hair feels dull, dry, or in need of a refresh. If you heat-style or color often, make this part of your weekly care rhythm.
Your Full Routine
For Repairing Damage, Preventing Dryness & Strengthening Ends
Comb or brush through your hair gently to remove tangles before applying oil. This ensures an even application and prevents unnecessary pulling on your ends.
Start with 1–2 dropperfuls of ioli in your palms and rub your hands together. Work the oil through the mid-lengths and ends of your hair using a downward motion, think of it like “coating” the strands.
➤ Avoid the scalp completely—this is all about nourishing your lengths.
➤ For thicker or extra-dry hair, you can add more oil gradually.
Twist into a loose braid, bun, or clip it up. If you’re wearing the oil for a few hours or all day, we recommend a claw clip or soft silk scrunchie.
Let the oil sit for 1–6 hours, depending on your time and hair’s needs.
➤ If your hair is bleached, chemically treated, or extra porous, give it a longer soak to help replenish moisture and elasticity.
Wash your hair as normal.
Air dry or diffuse if you love your waves and curls; blow dry if that’s your thing—this ritual supports whatever your styling preference is.
✨ Repeat 1–2x per week for damage repair and moisture maintenance. If you heat style or color-treat regularly, it’s the best way to reset and rebuild.
💡 Frizz isn’t failure—it’s your texture saying hi.
✨ At ioli, we embrace natural hair in all its forms. Volume is beautiful. Shine is great, but softness and strength matter more. Let your hair be what it is, just healthier.
Repeat 1–2x per week, or whenever your hair feels dull, dry, or in need of a refresh. If you heat-style or color often, make this part of your weekly care rhythm.
Your Full Routine
For Repairing Damage, Preventing Dryness & Strengthening Ends
Comb or brush through your hair gently to remove tangles before applying oil. This ensures an even application and prevents unnecessary pulling on your ends.
Start with 1–2 dropperfuls of ioli in your palms and rub your hands together. Work the oil through the mid-lengths and ends of your hair using a downward motion, think of it like “coating” the strands.
➤ Avoid the scalp completely—this is all about nourishing your lengths.
➤ For thicker or extra-dry hair, you can add more oil gradually.
Twist into a loose braid, bun, or clip it up. If you’re wearing the oil for a few hours or all day, we recommend a claw clip or soft silk scrunchie.
Let the oil sit for 1–6 hours, depending on your time and hair’s needs.
➤ If your hair is bleached, chemically treated, or extra porous, give it a longer soak to help replenish moisture and elasticity.
Wash your hair as normal.
Air dry or diffuse if you love your waves and curls; blow dry if that’s your thing—this ritual supports whatever your styling preference is.
✨ Repeat 1–2x per week for damage repair and moisture maintenance. If you heat style or color-treat regularly, it’s the best way to reset and rebuild.
💡 Frizz isn’t failure—it’s your texture saying hi.
✨ At ioli, we embrace natural hair in all its forms. Volume is beautiful. Shine is great, but softness and strength matter more. Let your hair be what it is, just healthier.
For Repairing Damage, Preventing Dryness & Strengthening Ends
Comb or brush through your hair gently to remove tangles before applying oil. This ensures an even application and prevents unnecessary pulling on your ends.
Start with 1–2 dropperfuls of ioli in your palms and rub your hands together. Work the oil through the mid-lengths and ends of your hair using a downward motion, think of it like “coating” the strands.
➤ Avoid the scalp completely—this is all about nourishing your lengths.
➤ For thicker or extra-dry hair, you can add more oil gradually.
Twist into a loose braid, bun, or clip it up. If you’re wearing the oil for a few hours or all day, we recommend a claw clip or soft silk scrunchie.
Let the oil sit for 1–6 hours, depending on your time and hair’s needs.
➤ If your hair is bleached, chemically treated, or extra porous, give it a longer soak to help replenish moisture and elasticity.
Wash your hair as normal.
Air dry or diffuse if you love your waves and curls; blow dry if that’s your thing—this ritual supports whatever your styling preference is.
✨ Repeat 1–2x per week for damage repair and moisture maintenance. If you heat style or color-treat regularly, it’s the best way to reset and rebuild.
💡 Frizz isn’t failure—it’s your texture saying hi.
✨ At ioli, we embrace natural hair in all its forms. Volume is beautiful. Shine is great, but softness and strength matter more. Let your hair be what it is, just healthier.
Slicked Back & Styling
The Ritual Breakdown
This ritual is for the ones who live in a bun, a claw clip, or a ponytail, and still want their hair to be healthy underneath it all. It’s perfect for refreshing your roots, smoothing frizz, and giving day 3–5 hair some love.
Looking put together and deeply nourished.
How Much to Use
Use ½ to 1 full dropper, depending on your hair thickness and length.
Warm the oil in your palms, and work it from roots to ends as you slick your hair back.
Use a tiny bit more on the ends if they’re dry—this is both styling and care.
How Often
Do this whenever you’re putting your hair up, whether it's day 2 or day 6.
You can also do it on wet or dry hair depending on how you style.
✨ It’s a quick fix and a long-term strengthening treatment when used consistently.
Your Full Routine
For Styling + Nourishing on Day 3, 4, or Whenever
This is perfect for lived-in texture or day 3+ hair. If your roots feel stiff or dry, mist with a bit of water or a leave-in to reset the surface.
Dispense into your hands, rub together to evenly distribute, and start working the oil from your hairline back.
Focus on smoothing the top layer and applying oil to the ends—that’s where the hydration counts the most.
Use a boar-bristle brush or your fingers to sculpt your style. Some favorite go-to’s:
Claw clip twist — sleek and effortless
Low bun — center or side part for a soft 90s feel
High pony — with face-framing tendrils or full slick-back for a cleaner look
Braided bun — for extra length and hold
It’s perfect when you’re short on time, don’t feel like washing, or want to lean into a sleek style without sacrificing the health of your strands.
✨ Styling doesn’t have to mean compromising. At ioli, we believe hair should look good and feel better. Even your “lazy day” can be a care day.
This ritual is for the ones who live in a bun, a claw clip, or a ponytail, and still want their hair to be healthy underneath it all. It’s perfect for refreshing your roots, smoothing frizz, and giving day 3–5 hair some love.
Looking put together and deeply nourished.
How Much to Use
Use ½ to 1 full dropper, depending on your hair thickness and length.
Warm the oil in your palms, and work it from roots to ends as you slick your hair back.
Use a tiny bit more on the ends if they’re dry—this is both styling and care.
How Often
Do this whenever you’re putting your hair up, whether it's day 2 or day 6.
You can also do it on wet or dry hair depending on how you style.
✨ It’s a quick fix and a long-term strengthening treatment when used consistently.
Your Full Routine
For Styling + Nourishing on Day 3, 4, or Whenever
This is perfect for lived-in texture or day 3+ hair. If your roots feel stiff or dry, mist with a bit of water or a leave-in to reset the surface.
Dispense into your hands, rub together to evenly distribute, and start working the oil from your hairline back.
Focus on smoothing the top layer and applying oil to the ends—that’s where the hydration counts the most.
Use a boar-bristle brush or your fingers to sculpt your style. Some favorite go-to’s:
Claw clip twist — sleek and effortless
Low bun — center or side part for a soft 90s feel
High pony — with face-framing tendrils or full slick-back for a cleaner look
Braided bun — for extra length and hold
It’s perfect when you’re short on time, don’t feel like washing, or want to lean into a sleek style without sacrificing the health of your strands.
✨ Styling doesn’t have to mean compromising. At ioli, we believe hair should look good and feel better. Even your “lazy day” can be a care day.
Use ½ to 1 full dropper, depending on your hair thickness and length.
Warm the oil in your palms, and work it from roots to ends as you slick your hair back.
Use a tiny bit more on the ends if they’re dry—this is both styling and care.
How Often
Do this whenever you’re putting your hair up, whether it's day 2 or day 6.
You can also do it on wet or dry hair depending on how you style.
✨ It’s a quick fix and a long-term strengthening treatment when used consistently.
Your Full Routine
For Styling + Nourishing on Day 3, 4, or Whenever
This is perfect for lived-in texture or day 3+ hair. If your roots feel stiff or dry, mist with a bit of water or a leave-in to reset the surface.
Dispense into your hands, rub together to evenly distribute, and start working the oil from your hairline back.
Focus on smoothing the top layer and applying oil to the ends—that’s where the hydration counts the most.
Use a boar-bristle brush or your fingers to sculpt your style. Some favorite go-to’s:
Claw clip twist — sleek and effortless
Low bun — center or side part for a soft 90s feel
High pony — with face-framing tendrils or full slick-back for a cleaner look
Braided bun — for extra length and hold
It’s perfect when you’re short on time, don’t feel like washing, or want to lean into a sleek style without sacrificing the health of your strands.
✨ Styling doesn’t have to mean compromising. At ioli, we believe hair should look good and feel better. Even your “lazy day” can be a care day.
Do this whenever you’re putting your hair up, whether it's day 2 or day 6.
You can also do it on wet or dry hair depending on how you style.
✨ It’s a quick fix and a long-term strengthening treatment when used consistently.
Your Full Routine
For Styling + Nourishing on Day 3, 4, or Whenever
This is perfect for lived-in texture or day 3+ hair. If your roots feel stiff or dry, mist with a bit of water or a leave-in to reset the surface.
Dispense into your hands, rub together to evenly distribute, and start working the oil from your hairline back.
Focus on smoothing the top layer and applying oil to the ends—that’s where the hydration counts the most.
Use a boar-bristle brush or your fingers to sculpt your style. Some favorite go-to’s:
Claw clip twist — sleek and effortless
Low bun — center or side part for a soft 90s feel
High pony — with face-framing tendrils or full slick-back for a cleaner look
Braided bun — for extra length and hold
It’s perfect when you’re short on time, don’t feel like washing, or want to lean into a sleek style without sacrificing the health of your strands.
✨ Styling doesn’t have to mean compromising. At ioli, we believe hair should look good and feel better. Even your “lazy day” can be a care day.
For Styling + Nourishing on Day 3, 4, or Whenever
This is perfect for lived-in texture or day 3+ hair. If your roots feel stiff or dry, mist with a bit of water or a leave-in to reset the surface.
Dispense into your hands, rub together to evenly distribute, and start working the oil from your hairline back.
Focus on smoothing the top layer and applying oil to the ends—that’s where the hydration counts the most.
Use a boar-bristle brush or your fingers to sculpt your style. Some favorite go-to’s:
Claw clip twist — sleek and effortless
Low bun — center or side part for a soft 90s feel
High pony — with face-framing tendrils or full slick-back for a cleaner look
Braided bun — for extra length and hold
It’s perfect when you’re short on time, don’t feel like washing, or want to lean into a sleek style without sacrificing the health of your strands.
✨ Styling doesn’t have to mean compromising. At ioli, we believe hair should look good and feel better. Even your “lazy day” can be a care day.
Every Day Shine & Finish
The Ritual Breakdown
This ritual is for those who want a little polish, without heaviness.
Whether you're air drying, heat styling, or living somewhere in between, ioli brings lightweight softness, frizz control, and a natural glow.
How Much to Use
Use 1–3 drops, adjusting for your hair’s texture and density.
Warm the oil between your palms until you feel a light sheen, then gently smooth it through dry or damp hair, focusing on the mid-lengths and ends.
➤ More isn’t better here—you're sealing the surface, not soaking it.
How Often
Apply daily, after styling, or anytime your hair needs a refresh.
Your Full Routine
For Everyday Shine, Softness & Frizz Control
1. Prep
Rub ioli between your palms to activate the oils into a fine, weightless finish.
2. Smooth
Gently scrunch into your ends or glide through mid-lengths to soften and tame flyaways.
3. Refresh as Needed
Apply after a blowout, between wash days, or to revive slept-on styles.
ioli also layers beautifully—blend a few drops into your favorite leave-in, cream, or gel for extra hydration and shine.
💡 Shine doesn’t have to come from silicones or serums. True gloss starts with softness, intention, and a few thoughtful drops.
This ritual is for those who want a little polish, without heaviness.
Whether you're air drying, heat styling, or living somewhere in between, ioli brings lightweight softness, frizz control, and a natural glow.
How Much to Use
Use 1–3 drops, adjusting for your hair’s texture and density.
Warm the oil between your palms until you feel a light sheen, then gently smooth it through dry or damp hair, focusing on the mid-lengths and ends.
➤ More isn’t better here—you're sealing the surface, not soaking it.
How Often
Apply daily, after styling, or anytime your hair needs a refresh.
Your Full Routine
For Everyday Shine, Softness & Frizz Control
1. Prep
Rub ioli between your palms to activate the oils into a fine, weightless finish.
2. Smooth
Gently scrunch into your ends or glide through mid-lengths to soften and tame flyaways.
3. Refresh as Needed
Apply after a blowout, between wash days, or to revive slept-on styles.
ioli also layers beautifully—blend a few drops into your favorite leave-in, cream, or gel for extra hydration and shine.
💡 Shine doesn’t have to come from silicones or serums. True gloss starts with softness, intention, and a few thoughtful drops.
Use 1–3 drops, adjusting for your hair’s texture and density.
Warm the oil between your palms until you feel a light sheen, then gently smooth it through dry or damp hair, focusing on the mid-lengths and ends.
➤ More isn’t better here—you're sealing the surface, not soaking it.
How Often
Apply daily, after styling, or anytime your hair needs a refresh.
Your Full Routine
For Everyday Shine, Softness & Frizz Control
1. Prep
Rub ioli between your palms to activate the oils into a fine, weightless finish.
2. Smooth
Gently scrunch into your ends or glide through mid-lengths to soften and tame flyaways.
3. Refresh as Needed
Apply after a blowout, between wash days, or to revive slept-on styles.
ioli also layers beautifully—blend a few drops into your favorite leave-in, cream, or gel for extra hydration and shine.
💡 Shine doesn’t have to come from silicones or serums. True gloss starts with softness, intention, and a few thoughtful drops.
Apply daily, after styling, or anytime your hair needs a refresh.
Your Full Routine
For Everyday Shine, Softness & Frizz Control
1. Prep
Rub ioli between your palms to activate the oils into a fine, weightless finish.
2. Smooth
Gently scrunch into your ends or glide through mid-lengths to soften and tame flyaways.
3. Refresh as Needed
Apply after a blowout, between wash days, or to revive slept-on styles.
ioli also layers beautifully—blend a few drops into your favorite leave-in, cream, or gel for extra hydration and shine.
💡 Shine doesn’t have to come from silicones or serums. True gloss starts with softness, intention, and a few thoughtful drops.
For Everyday Shine, Softness & Frizz Control
1. Prep
Rub ioli between your palms to activate the oils into a fine, weightless finish.
2. Smooth
Gently scrunch into your ends or glide through mid-lengths to soften and tame flyaways.
3. Refresh as Needed
Apply after a blowout, between wash days, or to revive slept-on styles.
ioli also layers beautifully—blend a few drops into your favorite leave-in, cream, or gel for extra hydration and shine.
💡 Shine doesn’t have to come from silicones or serums. True gloss starts with softness, intention, and a few thoughtful drops.
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This exclusive early access price ends in May.
"My hairline is growing baby hairs. Magic in a bottle!" -Emma, 2A Hair
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